![]() ![]() I first came to know David’s work through his blog and book, “You Are Not So Smart” which was a fun review of all of the cognitive foibles and behavioral errors we all make.īut it turns out that David was looking at how people change their minds, how you persuade people and he thought the answer was found in all of these cognitive errors. His name is David McRaney and he is a science journalist and author. VOICEOVER: This is Masters in Business with Barry Ritholtz on Bloomberg Radio.īARRY RITHOLTZ, HOST, MASTERS IN BUSINESS: This week on the podcast, I have an extra special and fascinating guest. All of our earlier podcasts on your favorite pod hosts can be found here. ![]() You can stream and download our full conversation, including the podcast extras on iTunes, Spotify, Stitcher, Google, YouTube, Bloomberg, and Acast. The transcript from this week’s, MiB: David McRaney on Belief, Opinion, and Persuasion, is below. ![]()
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